About Us

Introducing Little Paws, Big Roars!  Established in 2022, we help busy parents’ guide their little ones through big emotions, ensuring they feel safe, happy and supported.

We prioritise self-empowerment, positive psychology, emotional intelligence, secure attachment, inclusion, equality, and kindness.

Little Paws, Big Roars is a subset of the Unlimited NOW Network Pty Ltd, a community and social enterprise dedicated to abundance, respect, and kindness. We break the stigma around mental health, offering education, tools, and inspiring products with purpose, whilst also giving back to social causes and aligned charities.

Our approach at Little Paws, Big Roars equips cubs with tools to confidently navigate life's challenges, to encourage the embrace of uniqueness and cultivate unwavering confidence. Inspired by positive psychology research, we understand the profound impact of positive emotions, strengths, and meaningful connections on overall well-being, and aim to foster positive self-image, self-esteem, and self-advocacy, nurturing inner strength and resilience.

We have a range of products, services and creatives to help kids thrive.

These include:

   Mindfulness Cards

  Affirmation Pencils

  Books on Confidence, Teamwork, Individuality

 Apparel

  Animation Series

  Empowerment Songs

  Puzzles

Unlimited NOW Network

We are Better Together 

Little Paws Big Roars is part of the Unlimited NOW Network™, a community that believes in the limitless potential of individuals and the power of co-creation. Together, we create a space where anything is possible and work towards positive change. We focus on supporting parents and their families through our diverse range of products and services across various brands.

As an Australian social enterprise, we exist to bring about social change and help parents and families facing adversities. By supporting social causes and aligned charities, we ensure continuous support for those in need.

When you purchase from us, you contribute to a ripple effect of kindness, helping individuals and groups receive the support they need. We are committed to reinvesting 50% of our profits back into the community.

Our brands include: Little Paws Big Roars, Mumma Life is NOW, Kick Fear in the Butt, Be Conscious NOW, and Teen Life NOW, all dedicated to fostering the holistic well-being of parents and their families.